"mallni provides actual employment for graduates, enhances the creative industry sector in NI, empowers the user by designing content which is visual rather than textually driven and can be accessed with limited ICT skills."
Bill McCluggage
Director, Delivery & Innovation Division, DFP, NI Government
mallni - developing innovative, high quality, people-driven content
"From the design and production standpoint, mallni develops innovative broadband content, which really works with users. mallni involves users in the production process and it results in high quality outcomes - both for the people who actually use the site and also for those involved in the production process. mallni involves local media production companies in the creation of the content, but also involves students. For students, this means being exposed to the disciplines of the commercial marketplace and working on online projects. It results in rapid up-skilling for students and increases the available pool of well-trained, broadband content experienced professionals in Northern Ireland."
Simon Robson
Designer and Producer
mallni - regenerating the creative industry sector
"The stories have received great reaction. I'm very happy to say people have responded to the characters, found them funny, interesting, and the important thing is that they have wanted to follow-through the story."
Marie Jones
Playwright
Business will always benefit from mallni. When business benefits, Northern Ireland benefits.
"It's immediately apparent to anybody that first clicks on the mallni site, that it is dramatically different to normal web portals. BT has been very keen to support the mallni project, from the outset from when we first heard about it. It amalgamates broadband content in such a way that is much more informative and interesting and easily accessible to the end user."
Roger Priestly
Business Manager, BT
Regenerating the creative sector
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