This is your audience - ordinary people.
Listen to what they say...
Chapter One: Making IT simple
"Over the years, I've been looking for a site that makes adults feel confident in approaching a computer."
Family Learning Co-ordinator
Our Broadband content has proven to be extremely attractive to users, who find it visually appealing, motivating, and easily accessible.
We write, design and rigorously test our sites to ensure that they communicate effectively, and build users' IT confidence and skills.
mallni content:
- is easy to use
- requires minimal computer skills
- has high levels of user engagement
Chapter Two: Widening your audience
"What I like about this site is that I use it with my family, my children, and we all do it together."
"I have two kids and I thought that they'd be great at doing this site."
From the outset we involve your target audience in the development of content, ensuring it delivers your key communication goals.
Our use of rich media content such as animation, audio and video appeals to the significant number of people who find text based websites off putting.
mallni content is:
- highly visual and full of humour
- visually appealing
- attractive to all age groups
- appeals to the wider community
Chapter Three: On mallni sites
"I would like to get a qualification using this site."
Belfast Institute's extensive community outreach capabilities ensure that your content will more effectively reach the target audience.
mallni content is designed to be:
- motivating
- accessible
- encourage shared family use
- offers you better online content
To see how mallni can help you, get in touch today!
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mallni’s sites are designed for real people.
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They entertain and inform, providing your audience with easily accessible, fully interactive technology. mallni is inclusive in its approach and its methodology. It is only as limited as the users’ and clients’ imaginations.
© Belfast
Metropolitan College 2007